Create an artwork style for Taste & Tours Edinburgh Old Town Food Tour, this is the first tour they are doing outside Northern Ireland.

While Taste & Tour is better known in Northern Ireland they were going into a new market in Edinburgh with customers who wouldn’t be familiar with the existing brand.

I delved into the darker side of Edinburgh’s history, researching everything from witch trials and grave robbers to vampires and hidden underground streets. I also drew inspiration from the city’s distinctive architecture: cobbled roads, old oil street lamps, and elevated street signs tucked above narrow closes. Building on the illustration style used in other tours, I introduced more jagged lines to reflect the eerie, lesser-known aspects of Edinburgh’s past. A subtle detail hidden in the visuals is a whisky glass with devil’s horns; a nod to The Devil’s Advocate, the iconic bar tucked away in Advocate’s Close.