Young people between the ages of 16 and 24 feel lonely more than any other age group, with the majority feeling loneliness at major life milestones like leaving home. Connect young adults who are about to start new routines, with one common goal: be your personal best, no matter what ‘best’ looks like to you.

Over 60% of university students feel anxious regularly, over one quarter feel lonely most of the time, and universities across the UK have a 5-15% drop out rate, with the main reason for dropping out being the social aspect. 

A three-phase campaign, including socials, OOH and activation of a pop-up gym, that unites students and creates a community by encouraging them to step outside their comfort zone, get to know people outside their classes and try new fitness activities to better their mental and physical health.