Use the branding Hundred Studio created to develop a website and collateral to convince people to download the app. 

As I was working the target audience, tone of voice and app software were changing every day, so the style had to evolve and adapt to keep everything cohesive. I also built the prototype for the website using Figma, which was a software I had never used before, so I had to learn everything on the job. 

Looking at apps and websites the target audience used regularly inspired the overall feel of the design. I pushed the boat as much as I could within what the client was comfortable with by using bright stock imagery and playful language to add more appeal to the brand.