Create an artwork style for Victoria Square’s latest summer campaign to draw attention to the different sporting events happening over the summer period.

The style must appeal to audiences from Victoria Square’s youngest to oldest clientele and everyone else in between. The artwork should have an eye-catching, sport inspired colour palette. 

I chose a typeface with a letter ‘O’ which looked like the shape of a running track, I was able to emphasise this shape by rotating it on its side. I then used a flat illustrative style to depict some of the sporting events Victoria Square is planning to run. The colour palette was inspired by different sporting events, with some added complimentary colours.