GRIT

Concept | Strategy | Branding | Naming | Print Production | Copywriting | Illustration | Photography | Web Development | Social Media Executive | Typography

GRIT is an athleisure wear brand which has the sole focus of creating clothes for people who love running. GRIT aims to fill people with the grit determination they need to reach their fitness goals.

I am responsible for the branding, products, website, social media presence, as well as the unique packaging I created for an ISTD submission to coincide with GRIT. For this I create a publication based on marathon running surrounding the branding for GRIT and then created a bespoke tissue paper and show box to house everything.

For more information on GRIT or to purchase exclusive GRIT products visit www.gritdetermination.co.uk