Take the Plunge with Gymshark

Concept | Strategy | Art Direction | Visuals | Animation | Copywriting | Illustration

Take the Plunge with Gymshark was a multimedia campaign targeted at university students between the ages of 18-23. The campaign shows how going to the gym can benefit the mental health of gym-goers through boosting confidence and energy levels. The campaign encouraged students to join a community of like-minded individuals.