ISTD Submission which I gained membership with. Started as my final University project, and continued as a passion project.

A series of ten cocktails labels created for The Alcohol Company’s debut range of pre-mixed, mix-at-home cocktails.

Website development and marketing collateral created for a unique clothing app which buys unwanted clothes from consumers.

I worked with the team to update the branding and packaging and develop the social media for the very successful women’s boutique based in Banbridge.

My 2024 D&AD entry and passion project for Gymshark to target loneliness in young people. This was important to me because joining a gym helped my mental health.

Victoria Square’s 2023 Halloween Campaign inspired by the creepier side of circuses, with the aim of appealing to everyone shopping at Victoria Square.

Nationwide Campaign for NI Railways to encourage people to travel after 9:30am which I lead the creative and rollout of.

Summer 2024 was the summer of sport. The Paris Olympics. Paralympics, Wimbledon and Euros. Victoria Square became a hub to watch all the must-see events.

When the very successful Taste & Tour expanded over to Edinburgh they needed new branding to appeal to a new audience.

I have worked on branding projects across different stages of my career, starting at university, during years working in agencies and now as a freelancer.

Most of my experience of advertising came from my placement year at Ardmore, a fast-paced, industry-leading advertising and marketing agency.

I’ve picked up packaging skills from some of the best. With an eye for colour, attention to detail, and a thoughtful approach, I love to create stand-out work.

Typography leads a lot of my designs, whether it be a bespoke typeface I have created or an existing one I have taken inspiration from; ISTD agree!

I have created a series of distinctive album covers using different mediums for up-and-coming musicians both locally and in the UK.